Thousands of first responders across Texas are looking for places to shop, eat, and support. When you offer them a discount, you stand out—and give back.
Free to join. No contracts.
We built this program to be simple, flexible, and valuable for local businesses. Here’s how it helps you connect with first responders in a meaningful (and profitable) way.
You decide what to offer—10% off, BOGO deals, or weekday perks. Change it anytime with no restrictions, and keep full control over your listing.
Your offer is shown only to verified police, fire, EMS, and eligible family members. It’s a direct connection to a trusted, local audience that values your support.
Your listing is included at no cost, with no hidden fees or contracts. It’s free exposure to a loyal, local audience—just for offering a small discount.
From increased foot traffic to deeper community connections, here’s what merchants are saying about the benefits of joining.
First responders are actively looking for places that support them. This program helps your business stand out in a crowded market.
You decide the discount and can update it anytime. Whether it’s 10% off or a weekly special, the choice is always yours.
It’s more than just a discount. It’s a small way to give back—and it’s noticed. Customers remember the businesses that support them.
Enter your details to register now.
There’s no fee to be listed as a participating merchant. You simply offer a discount of your choice to the Card Holder.
All Law Enforcement Officers, Communications Officers, Fire Fighters, & Paramedics.
Yes, you can change your discount at any time. Our upgraded website will have a merchant logon portal that will give you 24/7 access to your listing as well as your stated discount.
Merchants will be listed according to the type of establishment (Restaurant, Retail, etc) and then by location. Our upgraded website will provide all providers nearest to the FRD Card holder’s location, or sort by type of food if it’s a restaurant.
FRD will provide your staff with sample FRD Cards and provide a one -page instruction card as to how the program works.
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